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CCS 360 CAMPAIGN
CREATIVES IN THE DARK
Creative, Outgoing, Ambitious, Talented, Motivated
Interested in college
Wants to be successful
Wants to turn their passions into a career
Feels obligated to follow society's expectations for high income jobs
Feels obligated to follow the career paths their parents took
PSYCHOGRAPHICS
target market
AGE: 15-19
GENDER: All
REGION: All over the world
DEMOGRAPHICS
INSIGHT:
Incoming CCS students dont think they can get into CCS with the portfolio they already have.
IDEA:
All great work starts with a sketch
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