The problem is that Burger king's menu is now 100% real and no one knows about it yet! During our research, we found that we value the things that are “real” in our life. Real relationships, friendships, and the food we eat. Our solution is to show the beauty of “real” through genuine connections and real relationships. Our idea is to capture pure moments with real people enjoying food that's as real as the moment. We want to show our audience that the entire Burger King menu is now 100% real. Free of preservatives and artificial flavors. And it’s perfect for sharing with your partner, best friend, husband, wife, girlfriend, boyfriend, or even twin.